Leo
Artist
A whimsical alpaca artist who leads with color, composition, and a sketchbook that is never far from reach.
CreativeFriendlyPlayful
Our mascot world
Meet the mascot family behind LlamaGen
A child sketch became Leo, Max, and Lumi: one connected family that turns imagination into panels, stories, and visual worlds.
Our mascot world
Meet the mascot family behind LlamaGen
A child sketch became Leo, Max, and Lumi: one connected family that turns imagination into panels, stories, and visual worlds.
Leo and Max started as a sketch by Jasper, the son of LlamaGen founder Terry. LlamaGen turned that spark into animation, story scenes, and a mascot family with its own visual system — so creators can see how a single idea becomes a world.
1
Original sketch
3
Mascot characters
8+
Visual worlds
The origin
A mascot universe built from one drawing
Jasper drew the original spark. From that sketchbook idea came Leo's visuals, Max's stories, and later Lumi's music — one connected family instead of a mascot list.
The family
Three mascots, three creative instincts
Leo sketches, Max writes, and Lumi moves the story forward with music and performance.
Max
Writer
A young bear writer who turns Leo's drawings into story beats, language, and the next page of the adventure.
ImaginativeThoughtfulCurious
Lumi
Performer
A human songwriter with pink twin-tails, headphones, and a guitar. She joins Leo and Max as a family member, not a side character.
CuriousOptimisticPlayfully chaotic
Visual worlds
One family, many visual worlds
The same cast can move across comic, anime, storyboard, and cinematic styles without losing its identity.
Comic Universe
A punchy city adventure built around Leo and Max's first world.
Adventure Manga
Dynamic framing, speed, and travel through manga panels.
Friendship Webtoon
Vertical storytelling with warmth and a calmer emotional pace.
Dream Factory
Storyboard energy that makes the mascot world feel ready to animate.
3D Animation
A polished look with cinematic light and softer dimensional depth.
Fantasy Anime
Painterly skies and worldbuilding scenes that expand the family journey.
Multiverse Style
High-energy remix visuals for dimension jumps and crossover moments.
Retro Comic
Vintage page texture and classic adventure tone with mascot clarity.
New family member
Meet Lumi inside the family, not outside it.
Lumi is a human performer with pink twin-tails, headphones, and a guitar-first identity. Leo carries the sketchbook, Max carries the notebook, and Lumi carries the guitar.
Create comicsFamily album
Leo, Max, and Lumi in one story
A short timeline that keeps the trio inside one narrative arc.
01
Lumi arrives in Neo-Llama City
Lumi steps onto the stage with her guitar, meeting Leo and Max as their separate worlds begin to connect.
02
The style-switch adventure begins
Leo sketches, Max writes, and Lumi adds rhythm — sending the trio into anime, comic, and fantasy adventures together.
03
The Creative Iron Triangle
Leo brings the colors, Max brings the words, and Lumi brings the melody. Together they become one mascot family.